Adobe Creative Jam 2021 had challanged all the professionals to design an inclusive
third-party mobile app to help educate others, create awareness,
encourage action, and/or facilitate access to minority mental health care for the misunderstood,
overlooked and underrepresented communities in 2 weeks.
Me and my project partner worked extensively for this Adobe Creative jam challenge. Our project
was chosen for the final round out of 155 competitors. We had to present it in front
judges online, live on facebook. We used Miro board and monday.com for project management and
collaboration. Adobe XD was used for design and prototyping.
This was a team project, me and my project partner worked hard for 2 weeks.
Due to tight deadline planning and proper division of work was crucial. I was
extensively involved in empathizing, ideation and prototype.
Kickoff & the Discovery
I wanted to dive into the psychology and possible considerations on why minorities aren't getting
proper care. Based on the recent National Healthcare Quality and Disparities report there are
many reasons apart from recism, bias and discrimination in treatment, why minorities don't get
During this research I stumbled upon the statistics from National Institute of Mental Health and
it shows that any mental illness is higher in females than males.
Evidence suggests that African American Women are at increased risk for mental health problems
because they are simultaneously exposed to multiple factors that can cause stress and
depression. These factors may include low-socioeconomic status, violence, discrimination etc,
all of which can lead to emotional distress, thus increasing women's risk for poor mental
So I decided to narrow down the scope by concentrating on the BIPOC community, particularly
women, to support their mental health.
BIPOC WOMEAN ARE AT INCREASED RISK FOR MENTAL HEALTH PROBLEMS
Since the space is already saturated I wanted to leverage what works and identify gaps that I
incorporate in my design. I studied 3 apps namely Headspace, Calm and Savello and I realized
that each has some
limitations, and the personalization aspect is missing. Headspaces and Calm apps focus on
meditation. Savello is a popular app.
THE COMPETITION HAD NO PERSONALIZATION ASPECT
User interviews/primary research
After researching the psychology, health and mind imbalance issues plus competition in this
space, I wanted to empathize with users because interviews can give in-depth understanding of
the users' values
After one formal interview and a few informal interviews with friends and family with variety of
backgrounds, income level, age range, and geographic locations I was able to gather qualitative
data about insurance coverage, support from family, friends and community to cope up with the
Lets meet Alexis, a young professional who recently started attending therapy due to traumatic
life circumstances. Finding a therapist was a journey in itself, with all of the specialties
available. For many family members, she is their rock. But she needs someone to support her as
well after traumatic life experience.
Lets meet Tara, a homemaker, is looking, to overcome therapist stigma and looking for
personalized ways to overcome negative thoughts. She is looking for a friend with whom she can
discuss, share and seek advice.
TO PROVIDE QUICK TOOLS
FOR VARIOUS DAILY ROUTINE SITUATIONS TO OVERCOME MENTAL
Reframing the Problem
Based on research and interviews, I was able to refine the problem statement:
TO CREATE AN INTUITIVE, TAILOR MADE AND PERSONAL APP
THAT CAN EMPOWER
INDIVIDUALS IN THEIR DAILY LIVES AND OFFER SUPPORT
OR COURSE OF ACTION TO HELP COPE WITH
TRAUMATIC LIFE EVENTS.
Affinity Mapping and Product Vision
With these insights I was able to organize all data through affinity mapping. I tried to find
similarities which helped me to categorize product vision.
Brainstorming, ideation session was based on providing quick tools to my targeted users for
various routine situations. It helped to challenge assumptions, think outside the box, and
explore uncharted territory.
USERS WERE MORE LIKELY TO SUCCED WHEN THERE WERE QUICK TOOLS
IN THEIR POCKET FOR FREQUENT EVERYDAY SITUATIONS.
User Flows and Design Drivers
With constant testing and exploration I came up with the 4 main flows for the app design -
- Talk Now
- Find a Therapist
Based on the interview findings it was clear that positive emotional
health so I wanted the product to be Elegant so that users
should feel invited into the
space. The digital solution should be one that they want to spend time with, not like
entry or a
In order to overcome mental health stigma it was important to give users
personal information is protected. Thus I wanted the product should be Transparent.
And it was important to add personalized flavor by making it Dynamic
so that users will
they are seen. The app should evolve with the user and make recommendations to suit.
Entry and Exit Points
Here is a glimpse of user flow diagram for Reflect
For future enhancements, I would like to explore having a dark mode, more robust
home screen with
AI to show relevant topics.